Mission Statement


We strive to build confidence and self-esteem through FLY urban apparel for your unique style. Which means to us, "First Love Yourself." Be Authentic, Be Unique, Be You.

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From The Blog

Janae's Closet Interview with VoyageATL
  • Krystle Hudson
How Hip Hop Has Influenced Fashion
  • Janae Marie
Building Self-Esteem Through Clothing
  • Janae Marie